Key Background
The new leasing program comes as Apple continues to raise prices on consumer tech products, most recently announcing price hikes on MacBooks and iPads in June. Analysts are predicting the upcoming iPhone 18 model, which will likely be introduced in September, could be the company’s priciest model yet. Analysis from TechInsights published by the Wall Street Journal predicted the upcoming model could cost as much as $1,299. In June, outgoing Apple CEO Tim Cook told the Wall Street Journal the price increases were related to the rising price of memory, which he compared to a “hundred-year flood.”
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Further Reading
ForbesApple’s 5% Stock Plunge Erases $275 Billion After MacBook And iPad Price HikesBy Mary Whitfill RoeloffsForbesApple Will Increase Prices, Cook Says, But Timeline Still UnclearBy Zachary Folk