What To Watch For
It is “safe to say” the average purchase price for 76ers home games this season will be 40% higher than last season, Brett Goldberg, co-CEO at TickPick, told Forbes in an email.
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Crucial Quote
“LeBron has been one of the NBA’s biggest draws, if not its biggest, over the last 23 years. We’ve seen the ‘LeBron Effect’ play out in the past. When he joins a new team, ticket prices spike,” Goldberg said. “Given the nature of this move and where he’s at in his career, joining Philly will undoubtedly have the same effect. When the 76ers are on the road, ticket prices will increase even more. Fans know there are only a few chances left to see LeBron in action, and the time to do it is now.”
Key Background
James announced last week he would join the 76ers, revealing he was “pretty sure I played my last game” in the previous NBA season. James called the choice his “last decision,” noting he wants to have a “chance at the feeling of winning another championship.” James signed with the 76ers on a two-year, $8 million deal with a player option, extending what is already the longest NBA career of all time. The contract is a significant pay cut for James, who is the fourth-highest-paid athlete in the world and has an estimated net worth of $1.4 billion.
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Further Reading
Here’s Why LeBron Can Afford To Take A Pay Cut To Join The 76ers (Forbes)
LeBron James Will Join Philadelphia 76ers—Extending His Historic Career Another 2 Years (Forbes)
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