Crucial Quote
“Right now, there are some good indicators that the bleeding may have stopped,” Amir Eylon, President and CEO of Longwoods International, told Forbes, before adding a caveat: “We’ll see this fall if the new tariffs have a negative impact.”
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U.S. Destinations’ Campaigns To Win Back Canadians
Destinations across the U.S. have launched promotions to win back Canadian travelers.
- New York State’s “NY Loves Canada” campaign includes Canadian-specific discounts at hotels, restaurants and attractions across the state, some of which run through December.
- Vermont’s “100% Love for Canada” promotion includes discounts of up to 50% on hotels, restaurants, attractions, ski lift tickets and more.
- The “Vegas on Par” currency-exchange promotion lets Canadians in Las Vegas receive $1 US of value for every $1 CAD spent at several downtown hotels on rooms, food and beverage and other items.
- Myrtle Beach is offering Canadians hotel discounts of up to 50% through the end of the year.
- Running through September 7, New York City’s “Northern Neighbour” deal gives Canadians 30% off at 85 participating hotels, Broadway shows, attractions, restaurants, museums and more.Brand USA, the marketing arm of the U.S. tourism industry, will bring a four-day trade event to Canada in late October in an effort to re-engage with “one of the United States’ most important international source markets.”
- Graceland, Elvis Presley’s Memphis homestead, is offering Canadians 25% off hotel packages and tours.
- Vermont’s Jay Peak Resort offers Canadians an at-par exchange rate for ski lift tickets, indoor waterpark entry, golf and more.
- Brand USA, the marketing arm of the U.S. tourism industry, will bring a four-day trade event to Canada in late October in an effort to re-engage with “one of the United States’ most important international source markets.”
Key Background
In 2024, Canadian tourists were the biggest single source of international visitors to the U.S., making up roughly one-quarter of all foreign inbound travelers and spending $20.5 billion, according to the NTTO. Canadian visitation to the U.S. declined sharply in spring of 2025 after President Donald Trump began calling Canada “the 51st state.” Then-Canadian Prime Minister Justin Trudeau told Canadians not to vacation south of the border, kicking off a travel boycott. At the time, the U.S. Travel Association (USTA) warned that even a 10% reduction in Canadian inbound travel could translate to $2.1 billion in lost spending. The actual reduction was 22%, translating to an economic hit of roughly $4.5 billion.
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Further Reading
Canadian Visitors To U.S. Were Up 10% In July—But New Steep Tariffs Threaten Tourism Lift (Forbes)
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