Big Number
$3 billion. That was Anastasia Beverly Hill’s peak valuation when it received an investment from private equity firm TPG in 2018. Forbes estimates it’s worth closer to $400 million as of April 2025, partly due to increased competition in the prestige makeup space from celebrity and influencer brands.
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Crucial Quote
“I lived in Romania for 30 years in a communist regime. You were not sure of your destiny. You didn’t know what was going to happen tomorrow,” Soare shared during her conversation with Moira Forbes. “I describe being an entrepreneur [as] kind of the same thing.”
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Key Background
In her memoir, “Raising Brows,” Soare framed her move to America not primarily as a business decision but as a search for freedom and opportunity. “When you come to this country as an immigrant, you want to take any opportunity to build something better than what you had in the country where you are coming from,” Soare wrote. “So, you start from nothing, you take jobs, and you build something.” Building on the success of her salon, she launched ABH as a beauty brand in 2000, introducing the company’s first dedicated eyebrow styling kit, which included patented eyebrow stencils and a powder duo.
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Further Reading
The Forbes Iconoclast 50 2026 List: Top Leaders Making Impacts (Forbes)