FORBES VALUATION
Hamilton, one of the most marketable athletes in Formula 1, is not a billionaire but was ranked 10th on Forbes’ list of the world’s highest-paid athletes this year with estimated earnings of $100 million. He earns an estimated $60 million in base salary per season as part of his racing contract with Ferrari and has sponsorships from Petronas, Tommy Hilfiger, Perplexity AI, Lululemon, Monster Energy, Sony and other brands. His investments include the Denver Broncos, non-alcoholic spirit brand Almave, TMRW Sports and Dawn Apollo Films. Kardashian, who became famous as a reality TV star before launching successful companies like Skims and KKW Beauty, is worth an estimated $1.9 billion.
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KEY BACKGROUND
Hamilton has been a Formula 1 driver for almost 20 years and, in his debut year, became the first black driver to compete in Formula One at the Australian Grand Prix. He holds a joint-record seven World Drivers’ Championships and the all-time records for most race wins and pole positions. In 2007, he moved to Switzerland from the UK to avoid a sky-high tax bill that was at the time estimated to be about a quarter of his income. Several years later he established tax residency in Monaco, where many Formula 1 drivers live, which allows him to legally shield his earnings from personal income, capital gain and wealth taxes (Monaco levies no personal taxes on residents). Hamilton faced criticism in 2013 after he managed to avoid millions of dollars in British VAT, a consumption tax, while purchasing his £16.5 million luxury private jet. Hamilton’s lawyers set up a complicated leasing arrangement involving offshore companies to make it happen, which a spokesperson later called “above board.” The jet is part of a larger luxury lifestyle maintained by Hamilton that reportedly includes properties in Switzerland, Monaco, London, Milan, Colorado and New York City. He made headlines last year when he said he’d sold his entire car collection, which at one time included a custom-built Pagani Zonda 760 LH, Mercedes-AMG One and several Ferraris. He said he sold his cars to focus on building an art collection: “That’s my favorite thing to invest in. I really, really love to buy young up-and-coming black artists as well, and African art.”
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further reading
ForbesWorld’s Highest-Paid Athletes: 2026 Forbes List
ForbesF1 Standings 2026 After The Monaco Grand PrixBy Yara ElshebinyForbes Australia“You can’t always buy cool”: The Aussie entrepreneurs who’ve made the Monaco GP their private playground