{"id":1421,"date":"2026-07-10T17:11:14","date_gmt":"2026-07-10T17:11:14","guid":{"rendered":"https:\/\/coasttocoastmoverss.com\/?p=1421"},"modified":"2026-07-10T17:11:14","modified_gmt":"2026-07-10T17:11:14","slug":"instagrams-new-ai-update-faces-blowback-from-hollywood-cybersecurity-companies","status":"publish","type":"post","link":"https:\/\/coasttocoastmoverss.com\/?p=1421","title":{"rendered":"Instagram\u2019s New AI Update Faces Blowback From Hollywood, Cybersecurity Companies"},"content":{"rendered":"
\n

How Has Hollywood Responded To Instagram\u2019s Muse Image Tool?<\/h2>\n

SAG-AFTRA, a major Hollywood union that represents more than 160,000 actors and entertainment industry professionals, urged its members to opt out of the Muse Image tool in a statement<\/u> late Thursday. \u201cMeta now lets anyone use your Instagram photos in AI images without your consent,\u201d the union warned, urging members to opt out to \u201cprotect your likeness.\u201d SAG-AFTRA has already been forced to confront AI, which was a major sticking point in its 2023 strike. Earlier this year, the union ratified a contract<\/u> that restricts the use of AI-generated performers unless they bring \u201csignificant additional value.\u201dCreative Arts Agency<\/u>, one of the largest Hollywood talent agencies, urged Meta to make the feature opt-in, not opt-out, in a statement earlier this week. \u201cArtists deserve to decide if and how their likeness and work is used,\u201d the agency said, calling on Meta to let creators \u201cimpose restrictions, monitor usage, and prevent unauthorized endorsements or exploitation.\u201d A growing number of celebrities, including Matthew McConaughey<\/u> and Taylor Swift<\/u>, have filed trademarks to protect their likenesses from AI misuse.<\/p>\n

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How Have Cybersecurity Companies Reacted To Muse Image?<\/h2>\n

Malwarebytes<\/u>, a cybersecurity software company, warned in a blog post the tool could be used for \u201cimpersonation, scams, or other abuse,\u201d and that it could make \u201cphishing and fraud\u201d easier for cybercriminals. \u201cYou\u2019d hope that Meta would tell you up front with a big, bold \u2018Turn this off if you don\u2019t want it\u2019 message when you open Instagram, but no such luck,\u201d the blog post says, noting finding the opt-out switch \u201cis its own adventure.\u201d A blog post by cybersecurity company Proton<\/u> suggested the feature is a \u201cmajor privacy concern,\u201d saying the opt-out selection is \u201cburied deep in settings.\u201d Thorin Klosowski, senior security and privacy activist at Electronic Frontier Foundation, told The Guardian<\/u> the setting should \u201cabsolutely be opt-in for Instagram users,\u201d saying AI image generation \u201ccertainly wasn\u2019t on anyone\u2019s mind when they signed up for Instagram years ago.\u201d<\/p>\n

How Can Instagram Users Opt Out Of Muse Image?Title<\/h2>\n

To opt out of Muse Image, users must go into their Instagram settings and select \u201csharing and reuse.\u201d There, users can select whether or not they want to consent to people using their posts or reels in Meta\u2019s AI tools. Users can also protect their posts from the Muse Image feature by making their Instagram account private. <\/p>\n

<\/div>\n

What Has Meta Said About Muse Image?<\/h2>\n

In a blog post<\/u> earlier this week, Meta said the Muse Image tool can blend \u201cmultiple photos into high-quality creations\u201d and understand complex prompts, with users able to share creations to their stories or feeds. Meta also announced new AI features for Instagram Stories and image generation on WhatsApp. <\/p>\n

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tangent<\/h2>\n

Meta has recently made an effort to ramp up its AI capabilities, announcing a new version of its Muse Spark<\/u> AI model on Thursday. Meta\u2019s AI chief Alexandr Wang called Muse Spark 1.1 the company\u2019s \u201cstrongest model for agentic and coding work yet,\u201d claiming the model outperforms rivals on certain tasks, like interacting with third-party coding services. Meta also announced this week it would build its first AI data center in Canada, which will cost $9 billion and take at least two years to build. That would be Meta\u2019s 33rd data center overall, CNBC<\/u> reported. <\/p>\n

further reading<\/h2>\n

Instagram users: Here\u2019s how to stop Meta\u2019s AI from using your photos<\/u> (Tech Crunch)<\/p>\n

Meta is building its first big Canadian data center as AI expansion crosses the border<\/u> (CNBC)<\/p>\n

Read more Video Footage Shows McConnell Taken By Ambulance\u2014As Pressure For Health Update Grows Ahead Of Senate\u2019s Return Monday<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The SAG-AFTRA Hollywood union urged its members to opt out of Instagram\u2019s Muse Image AI tool to protect their likenesses.<\/p>\n","protected":false},"author":1,"featured_media":1420,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nInstagram\u2019s New AI Update Faces Blowback From Hollywood, Cybersecurity Companies - Coast to Coast Movers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coasttocoastmoverss.com\/?p=1421\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram\u2019s New AI Update Faces Blowback From Hollywood, Cybersecurity Companies - 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