{"id":21,"date":"2026-05-26T17:47:49","date_gmt":"2026-05-26T17:47:49","guid":{"rendered":"https:\/\/coasttocoastmoverss.com\/?p=21"},"modified":"2026-05-26T17:47:49","modified_gmt":"2026-05-26T17:47:49","slug":"ferraris-first-ev-divides-the-internet-heres-why-sports-car-fans-hate-the-luce","status":"publish","type":"post","link":"https:\/\/coasttocoastmoverss.com\/?p=21","title":{"rendered":"Ferrari\u2019s First EV Divides The Internet: Here\u2019s Why Sports Car Fans Hate The Luce"},"content":{"rendered":"
\n

Crucial Quote<\/h2>\n

\u201cThe Luce does not look like a Ferrari. It looks like the concept for a Honda Hydrogen vehicle from 2002,\u201d wrote Luke Plunkett of Aftermath, a culture blog. \u201cIt looks like one of the “this is what the future will look like from the 90s” cars from Demolition Man, only worse. It looks like a child’s remote-controlled car you’d buy for $10 from an Aliexpress-ass market stall. It looks like anything but a Ferrari.\u201d <\/p>\n

Read more Trump Says His Physical Went \u2018PERFECTLY\u2019 Amid Speculation Over Bruised Hands And Swollen Legs<\/a><\/p>\n

Surprising Fact<\/h2>\n

With no engine to produce the signature roar of an accelerating sports car, Ferrari replicated the sound with what the company calls an \u201cexternal amplification system.” When drivers hit the gas, despite the electric batteries making no noise, the car will still make a roar that can be projected inside or out onto the street. <\/p>\n

<\/div>\n

Key Background<\/h2>\n

Ferrari announced it would make an electric car in 2021 and that same year signed a deal with Ive\u2019s design company LoveFrom. Ferrari Chairman John Elkann said he chose Ive after calling the Apple Watch, the design for which Ive is responsible, \u201cprobably the most successful example\u201d of a digital reinvention of a traditionally analog product. Talking about the watch in 2018, Ive said it was an \u201cobvious continuation\u201d of the iPhone and made the technology \u201cmore personal and more accessible. “Since its founding in 2019, LoveFrom has been hired by Apple, the Steve Jobs Archive, Airbnb, Christie’s auction house, OpenAI and the British royal family. Its deal with Ferrari also has LoveForm working with the brand’s largest shareholder, the Exor holding company. Exor is controlled by Italy\u2019s Agnelli family and is set to work with LoveFrom on projects outside of Ferrari, the Wall Street Journal reported. The company’s portfolio also includes stakes in Stellantis (Chrysler and Fiat’s parent company), fashion house Christian Louboutin and Italian soccer team Juventus F.C. <\/p>\n

Read more Rep. Thomas Kean Still Trading Stocks Amid Months-Long Absence<\/a><\/p>\n

Tangent <\/h2>\n

In 2024, Ferrari opened a $230 million factory in Italy to allow for production of the Luce while other car brands pulled back from the EV market. Mass-production brands like Ford, GM, Honda and Volvo have all retreated from their EV initiatives in one way or another as consumer demand plummets, profit falls and policy makers deprioritize moving away from traditional gas power. Luxury and performance brands have done the same: Lamborghini scrapped its first planned EV, the Lanzador, due to low demand and Porsche’s Flagship K1 SUV, initially planned as a fully electric vehicle, will now launch exclusively with gas and plug-in hybrid options. McLaren has said it’s not interested in going electric with the market\u2014and technology\u2014as it is now.<\/p>\n

Read more Passenger Tests Positive For Hantavirus Weeks After Leaving Infected Cruise Ship (Latest Updates)<\/a><\/p>\n

Further Reading<\/h2>\n

Forbes<\/span>The Ferrari Luce Isn\u2019t For You, And That\u2019s Ok<\/span>By Alistair Charlton<\/span><\/small><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Jony Ive, former Apple executive, is credited with designing the iMac’s famous translucent case and the Apple Watch. <\/p>\n","protected":false},"author":1,"featured_media":20,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-21","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nFerrari\u2019s First EV Divides The Internet: Here\u2019s Why Sports Car Fans Hate The Luce - Coast to Coast Movers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coasttocoastmoverss.com\/?p=21\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari\u2019s First EV Divides The Internet: Here\u2019s Why Sports Car Fans Hate The Luce - Coast to Coast Movers\" \/>\n<meta property=\"og:description\" content=\"Jony Ive, former Apple executive, is credited with designing the iMac's famous translucent case and the Apple Watch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coasttocoastmoverss.com\/?p=21\" \/>\n<meta property=\"og:site_name\" content=\"Coast to Coast Movers\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-26T17:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/coasttocoastmoverss.com\/wp-content\/uploads\/2026\/05\/bf4622b0f013b8d048c70a177a7bcff8.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/?p=21#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/?p=21\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/#\\\/schema\\\/person\\\/266a8d2ebdac9f8b4354d52dead7fa6b\"},\"headline\":\"Ferrari\u2019s First EV Divides The Internet: Here\u2019s Why Sports Car Fans Hate The Luce\",\"datePublished\":\"2026-05-26T17:47:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/?p=21\"},\"wordCount\":508,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/?p=21#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/bf4622b0f013b8d048c70a177a7bcff8.webp\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/coasttocoastmoverss.com\\\/?p=21#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/?p=21\",\"url\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/?p=21\",\"name\":\"Ferrari\u2019s First EV Divides The Internet: Here\u2019s Why Sports Car Fans Hate The Luce - Coast to Coast Movers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/?p=21#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/?p=21#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/bf4622b0f013b8d048c70a177a7bcff8.webp\",\"datePublished\":\"2026-05-26T17:47:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/#\\\/schema\\\/person\\\/266a8d2ebdac9f8b4354d52dead7fa6b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/?p=21#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/coasttocoastmoverss.com\\\/?p=21\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/?p=21#primaryimage\",\"url\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/bf4622b0f013b8d048c70a177a7bcff8.webp\",\"contentUrl\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/bf4622b0f013b8d048c70a177a7bcff8.webp\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/?p=21#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ferrari\u2019s First EV Divides The Internet: Here\u2019s Why Sports Car Fans Hate The Luce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/#website\",\"url\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/\",\"name\":\"Coast to Coast Movers\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/#\\\/schema\\\/person\\\/266a8d2ebdac9f8b4354d52dead7fa6b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/coasttocoastmoverss.com\"],\"url\":\"https:\\\/\\\/coasttocoastmoverss.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ferrari\u2019s First EV Divides The Internet: Here\u2019s Why Sports Car Fans Hate The Luce - Coast to Coast Movers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/coasttocoastmoverss.com\/?p=21","og_locale":"en_US","og_type":"article","og_title":"Ferrari\u2019s First EV Divides The Internet: Here\u2019s Why Sports Car Fans Hate The Luce - Coast to Coast Movers","og_description":"Jony Ive, former Apple executive, is credited with designing the iMac's famous translucent case and the Apple Watch.","og_url":"https:\/\/coasttocoastmoverss.com\/?p=21","og_site_name":"Coast to Coast Movers","article_published_time":"2026-05-26T17:47:49+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/coasttocoastmoverss.com\/wp-content\/uploads\/2026\/05\/bf4622b0f013b8d048c70a177a7bcff8.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/coasttocoastmoverss.com\/?p=21#article","isPartOf":{"@id":"https:\/\/coasttocoastmoverss.com\/?p=21"},"author":{"name":"admin","@id":"https:\/\/coasttocoastmoverss.com\/#\/schema\/person\/266a8d2ebdac9f8b4354d52dead7fa6b"},"headline":"Ferrari\u2019s First EV Divides The Internet: Here\u2019s Why Sports Car Fans Hate The Luce","datePublished":"2026-05-26T17:47:49+00:00","mainEntityOfPage":{"@id":"https:\/\/coasttocoastmoverss.com\/?p=21"},"wordCount":508,"commentCount":0,"image":{"@id":"https:\/\/coasttocoastmoverss.com\/?p=21#primaryimage"},"thumbnailUrl":"https:\/\/coasttocoastmoverss.com\/wp-content\/uploads\/2026\/05\/bf4622b0f013b8d048c70a177a7bcff8.webp","articleSection":["Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/coasttocoastmoverss.com\/?p=21#respond"]}]},{"@type":"WebPage","@id":"https:\/\/coasttocoastmoverss.com\/?p=21","url":"https:\/\/coasttocoastmoverss.com\/?p=21","name":"Ferrari\u2019s First EV Divides The Internet: Here\u2019s Why Sports Car Fans Hate The Luce - Coast to Coast Movers","isPartOf":{"@id":"https:\/\/coasttocoastmoverss.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/coasttocoastmoverss.com\/?p=21#primaryimage"},"image":{"@id":"https:\/\/coasttocoastmoverss.com\/?p=21#primaryimage"},"thumbnailUrl":"https:\/\/coasttocoastmoverss.com\/wp-content\/uploads\/2026\/05\/bf4622b0f013b8d048c70a177a7bcff8.webp","datePublished":"2026-05-26T17:47:49+00:00","author":{"@id":"https:\/\/coasttocoastmoverss.com\/#\/schema\/person\/266a8d2ebdac9f8b4354d52dead7fa6b"},"breadcrumb":{"@id":"https:\/\/coasttocoastmoverss.com\/?p=21#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/coasttocoastmoverss.com\/?p=21"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/coasttocoastmoverss.com\/?p=21#primaryimage","url":"https:\/\/coasttocoastmoverss.com\/wp-content\/uploads\/2026\/05\/bf4622b0f013b8d048c70a177a7bcff8.webp","contentUrl":"https:\/\/coasttocoastmoverss.com\/wp-content\/uploads\/2026\/05\/bf4622b0f013b8d048c70a177a7bcff8.webp","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/coasttocoastmoverss.com\/?p=21#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/coasttocoastmoverss.com\/"},{"@type":"ListItem","position":2,"name":"Ferrari\u2019s First EV Divides The Internet: Here\u2019s Why Sports Car Fans Hate The Luce"}]},{"@type":"WebSite","@id":"https:\/\/coasttocoastmoverss.com\/#website","url":"https:\/\/coasttocoastmoverss.com\/","name":"Coast to Coast Movers","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/coasttocoastmoverss.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/coasttocoastmoverss.com\/#\/schema\/person\/266a8d2ebdac9f8b4354d52dead7fa6b","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/coasttocoastmoverss.com"],"url":"https:\/\/coasttocoastmoverss.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/coasttocoastmoverss.com\/index.php?rest_route=\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coasttocoastmoverss.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coasttocoastmoverss.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coasttocoastmoverss.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coasttocoastmoverss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21"}],"version-history":[{"count":0,"href":"https:\/\/coasttocoastmoverss.com\/index.php?rest_route=\/wp\/v2\/posts\/21\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coasttocoastmoverss.com\/index.php?rest_route=\/wp\/v2\/media\/20"}],"wp:attachment":[{"href":"https:\/\/coasttocoastmoverss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coasttocoastmoverss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coasttocoastmoverss.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}