{"id":806,"date":"2026-06-18T14:44:35","date_gmt":"2026-06-18T14:44:35","guid":{"rendered":"https:\/\/coasttocoastmoverss.com\/?p=806"},"modified":"2026-06-18T14:44:35","modified_gmt":"2026-06-18T14:44:35","slug":"apple-will-increase-prices-cook-says-but-timeline-still-unclear","status":"publish","type":"post","link":"https:\/\/coasttocoastmoverss.com\/?p=806","title":{"rendered":"Apple Will Increase Prices, Cook Says, But Timeline Still Unclear"},"content":{"rendered":"<div>\n<h2>Tangent<\/h2>\n<p>Prices for consumer electronic products like video game consoles and smartphones have been <u>surging for months<\/u> due to increased prices for memory chips. The price crunch is primarily caused by high demand for those chips by AI companies, which require massive amounts of memory to power servers in data centers.<\/p>\n<p>Read more <a href=\"https:\/\/coasttocoastmoverss.com\/?p=804\">Trump Blasts Iran Deal Critics And Touts Market Reaction\u2014U.S. Gas Prices Fall Below $4<\/a><\/p>\n<h2>Crucial Quote<\/h2>\n<p>\u201cThere\u2019s less supply at a time when consumers want devices and the memory guys are passing along huge price increases,\u201d Cook told the Journal on Wednesday, insisting that the company needed prices to settle at \u201creasonable levels for consumer products.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/coasttocoastmoverss.com\/?p=802\">Iran\u2019s President Signs Interim Peace Deal After Trump\u2014Key Details Of Agreement Shared<\/a><\/p>\n<h2>Key Background<\/h2>\n<p>Apple already <u>raised prices<\/u> for its Macbook laptop offerings by as much as $400 in March. During Apple\u2019s second quarter <u>earnings call<\/u> in April, Cook said the company was able to \u201cpartially offset\u201d rising inventory cost during the first quarter of the year, but expected the price crunch would \u201cdrive an increasing impact on our business\u201d starting in June.<\/p>\n<p>Read more <a href=\"https:\/\/coasttocoastmoverss.com\/?p=800\">Over 5,000 Flights Delayed As Severe Weather Wallops Parts Of U.S.\u2014These Airports Are Most Impacted<\/a><\/p>\n<div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apple CEO Tim Cook told the Wall Street Journal the price crunch for memory and storage was creating an \u201cunsustainable\u201d situation for the company.<\/p>\n","protected":false},"author":1,"featured_media":805,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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