big number
$1.5 billion. That’s Wendy’s market value as of Wednesday, down 72% from its all-time high of $5.4 billion in October 2020. Most of the decline has occurred since Nov. 1, 2024, after which shares have dropped by more than 61%.
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key background
Wendy’s business has slowed in recent years, and the fast-food chain warned last year its sales could be negative or fall flat as similar chains faced weakening demand. Earlier this year, it warned profit margins were impacted by swelling inflation in the U.S., which recently hit a three-year high, as global sales through Q4 2025 dropped 8.3%. Ken Cook, who served as interim CFO, said the company planned to close up to 6% of its roughly 6,000 U.S. locations as Wendy’s worked to turn around performance. Wendy’s said in November it would close restaurants as lower-income consumers pulled back on dining out, forecasting a decline in sales as it anticipated a decrease in traffic.
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further reading
ForbesWendy’s Stock Surges After Billionaire Nelson Peltz Calls It UndervaluedBy Mary Whitfill Roeloffs