Crucial Quote
“Reenlistment incentives are routine for the U.S. Army to reward our Soldiers,” Tomko added. “We want to retain the best talent and it’s a credit to the creativity of the career counselor within the organization to develop this unique opportunity surrounding the launch of this popular video game.”
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Big Number
$5.2 billion. That is how much money GTA VI is expected to make in sales by the end of launch week, according to IGN, which cited analytics firm Newzoo. The video game has made an estimated $260 million in the first week of pre-orders—an astounding number made more stark by the fact no official gameplay has been released.
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Key Background
Take-Two Interactive CEO Strauss Zelnick said in an earnings call this month pre-orders for the video game got off to an “exceptional start,” noting more players pre-ordered GTA VI’s $100 ultimate edition than the standard $80 version. However, Zelnick added the promising numbers are so large, Take-Two is unsure how they will translate to final sales, saying, “we just don’t believe in claiming victory before it occurs.” Players have waited well over a decade for the next “Grand Theft Auto” installment after purchasing a whopping 230 million copies of “Grand Theft Auto V.” The newest entry in the franchise has years of hype behind it, with players expecting high-level gameplay mechanics, open-world details and storytelling from Rockstar Games, which has developed a reputation as one of the most, if not the single most, prestigious studios in gaming.
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